The publications are scheduled to launch in the first quarter of 2021. Last year’s Hello Kitty collaboration marked our joint 60th anniversary with Sanrio, and this season, we’re joining forces with the Japanese brand for an all-new collection, spotlighting more characters from the Sanrio family: Bad Badtz-Maru. This March, two alternative brands collide once again. Egmont has got a strong foothold across EMEA and Hello Kitty is an evergreen brand that children and their parents love in all our markets.” Bastian Mai, Global Brand Management Director, Egmont Publishing. Martens x Hello Kitty: new collaboration brings more Sanrio characters into focus. “ We are extremely happy to partner with Sanrio again and to bring the stories of Hello Kitty to life in books and magazines. It is a perfect combination for success.” “ The strong expertise of Egmont in bringing content to life combines with Hello Kitty’s unique ability to engage and entertain children. “ Sanrio is really glad to expand our activities in the Nordics, Germany, Central & Eastern Europe and Turkey through Egmont’s new publishing plan,” said Silvia Figini, COO of Sanrio GmbH (EMEA, India, Oceania) and Mr Men (worldwide). Sanrio is delighted to announce the launch of a new Hello Kitty publishing programme by publishing partner Egmont, to include magazines and books. Sanrio is delighted to announce the launch of a new Hello Kitty publishing programme by publishing partner Egmont
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